This course helps FA reps expand from individual life insurance conversations into corporate and business-owner advisory. It covers general insurance, corporate insurance solutions, Life in Group, employee benefits, business protection and how these solutions integrate into personal financial planning.
The AI component would focus on business risk profiling, corporate insurance gap analysis and prospect segmentation.
Learning Outcomes
By the end of the course, participants should be able to:
Explain key general insurance and corporate insurance categories relevant to SMEs and business owners.
Explain the purpose and basic structure of Life in Group and employee-benefit arrangements.
Identify business protection needs, including key person risk, shareholder risk, employee benefits, liability exposure and business-continuity risk.
Integrate company insurance planning into the personal financial plans of directors, shareholders and key executives.
Use AI-assisted business profiling to identify corporate insurance gaps and prospecting opportunities.
Conduct a business-owner fact-find conversation and prepare a preliminary needs map.
Develop prospecting approaches for SMEs, professional firms and owner-managed companies.
Module Outline
Module
Topic
Key content
1
Introduction to business risk
Difference between personal risk and business risk; why FA reps should understand corporate needs
2
General insurance overview
Property, liability, motor, work injury, business interruption, professional indemnity at awareness level
